FOR IMMEDIATE RELEASE: January 21, 2025

Contact: media@circularaction.org

Circular Action Alliance (CAA), a Producer Responsibility Organization (PRO) dedicated to implementing effective Extended Producer Responsibility (EPR) laws for paper and packaging in the United States, announced today that Conagra Brands and Georgia-Pacific have joined the organization as Founding Members. With their deep expertise in packaging design and recycling in the U.S. and globally, these companies will make an immediate contribution to the work of CAA's Board of Directors and grow the diversity of the packaging portfolio represented by these companies.  

“CAA is honored to welcome representatives from Conagra Brands and Georgia-Pacific to its Board of Directors, further enriching its collective expertise,” said Charlie Schwarze, CAA Board Chair and Senior Director of Sustainability at Keurig Dr Pepper. “As we move closer to implementation of EPR laws, their experience and leadership will play a critical role in delivering on the requirements state to state and advancing a circular economy."

CAA is the only organization approved to implement U.S. EPR laws for paper and packaging and is operating as the single PRO in California and Colorado. CAA has submitted a program plan to operate as the PRO in Oregon in 2025, an application to serve as the PRO in Minnesota, and has also been selected to represent producer interests as the PRO on the State Producer Responsibility Advisory Council in Maryland.  

“One of CAA’s strategic operating principles is to provide strong producer governance of EPR programs and effective representation of producers’ priorities,” said Jeff Fielkow, CEO of CAA. “The leadership provided by Conagra Brands and Georgia-Pacific, along with the other Board members, directly supports our mission to help all producers comply with EPR laws, deliver harmonized best-in-class compliance services, and work with governments, businesses and communities to reduce waste and recycle more.” 

Conagra Brands and Georgia-Pacific join CAA’s existing Board Members: Amazon; The Coca-Cola Company; Colgate-Palmolive; Danone; Ferrero; General Mills; Keurig Dr Pepper; The Kraft Heinz Company; L’Oréal; Mars, Incorporated; Mondelēz International; Nestlé USA; Niagara Bottling, LLC; PepsiCo; Procter & Gamble; SC Johnson; Target; and Walmart.  

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About Circular Action Alliance
Circular Action Alliance (CAA) is a U.S. Producer Responsibility Organization (PRO) dedicated to implementing effective Extended Producer Responsibility (EPR) laws for paper and packaging. As a nonprofit, producer-led organization, CAA is committed to helping producers comply with EPR laws, delivering harmonized best-in-class compliance services and to working with governments, businesses and communities to reduce waste and recycle more. CAA was founded in 2022 and is led by 20 producers representing the food, beverage, consumer goods, and retail industries.