Producer Registration Now Open for California’s New Packaging EPR Program

Companies selling packaged goods in California can now complete their EPR registration with Circular Action Alliance

WASHINGTON - Circular Action Alliance (CAA), the Producer Responsibility Organization (PRO) implementing Extended Producer Responsibility (EPR) laws for paper and packaging in California, has opened an updated registration portal for all producers obligated under California’s packaging EPR law, Plastic Pollution Prevention and Packaging Producer Responsibility Act (P.R.C §42040-42084).

This milestone represents a significant step forward in building the infrastructure needed to support California producers in meeting upcoming program requirements. CAA is ready and moving ahead, providing the tools and guidance, and encourages obligated producers to complete their registration with CAA prior to Sept. 5, 2025.

Producers that sell, distribute or ship single-use packaging into California are likely obligated under the law, and CAA has provided a simple process for completing registration, which is required for all producers even if they have previously registered with CAA. In addition to registration, CAA will also open a producer supply reporting period, with a reporting deadline of Nov. 15, 2025.

“In 2025, a key priority in California is building the registration and reporting processes that producers need to stay on track with upcoming EPR obligations,” said Geoffrey Inch, Senior Vice President of Producer Services, CAA. “We’re here to support producers every step of the way—helping companies complete their registration and confidently report 2023 baseline data this year. By choosing “PRO Reporting” during registration, producers can also simplify their obligations in California.”

As part of California registration, producers must choose between PRO Reporting—where CAA handles CalRecycle registration, data submission, and compliance (recommended)—or Self-Reporting, where the producer registers and reports directly to both CalRecycle and CAA.

“Producer registration and reporting data are critical to shaping California’s packaging EPR program plan, establishing the source reduction baseline, and guiding implementation,” said Inch. “Registering and reporting by Nov. 15 allows CAA to better tailor the program to meet producer needs.”

Registered producers can visit the “Help & Support” tab in the Producer Portal or contact the CAA team at producer.support@circularaction.org.

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About Circular Action Alliance   
Circular Action Alliance (CAA) is a U.S. Producer Responsibility Organization (PRO) dedicated to implementing effective Extended Producer Responsibility (EPR) laws for paper and packaging. As a nonprofit, producer-led organization, CAA is committed to helping producers comply with EPR laws, delivering harmonized best-in-class compliance services and to working with governments, businesses and communities to reduce waste and recycle more. CAA was founded in 2022 and is led by producers representing the food, beverage, consumer goods, and retail industries. 

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